MARCH 2023: JIA DAY MASTER – WHEN YOUR COMPETITORS REVEAL THEIR STRATEGY…

March 2023 Jia Wood

One of the strategies that the Jia Wood Day Master can apply for the entirety of 2023 is to learn from your competitors. Welp… here’s your best chance! Here is the month where your competitors’ strategies become more easily discernible. So keep your eyes peeled and your radar turned on. Learning from your competitors can be a valuable way to improve your own business. Or at the very least, help you find and create opportunities for differentiation.

  1. Research their strategies and tactics: Study your competitors’ marketing strategies, product development, and customer engagement tactics. Analyze what they’re doing well and what could be improved.
  2. Analyze their strengths and weaknesses: Identify your competitors’ strengths and weaknesses, and compare them to your own. This can help you identify areas where you can improve or differentiate yourself from the competition.
  3. Monitor their online presence: Keep an eye on your competitors’ social media profiles, websites, and blogs. This can help you stay up-to-date on their latest activities and ideas. This is literally the easiest one of all.
  4. Attend industry events: Attend industry events and conferences where your competitors are likely to be present. This can help you learn more about their business strategies and make valuable connections.
  5. Ask for feedback: Ask your customers and clients about their experiences with your competitors. This can help you identify areas where you can improve and provide better value to your customers.
  6. Look for collaboration opportunities: Sometimes, working with your competitors can be more beneficial than competing against them. Look for opportunities to collaborate on projects or initiatives that can benefit both of your businesses.

Remember, learning from your competitors doesn’t mean copying their ideas or strategies. Instead, use their successes and failures as inspiration to improve your own business or creative endeavors. By studying your competitors and analyzing their strengths and weaknesses, you can develop a more competitive edge and provide better value to your customers or audience.

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Author: Paulynne Cheng

A Business and Career Consultant-Coach who melds Chinese Metaphysics techniques with modern day Coaching to help you become the best that you can be. A lifelong reader who cannot imagine life without books; a 25-year Communications professional with an expertise in sports communications, sports marketing and broadcasting.

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