Paulynne Cheng, Author at The Hidden Sun

THE PSYCHOLOGY OF MONEY WITH BAZI: CHAPTER 3

In Chapter 3 of The Psychology of Money by Morgan Housel, the chapter delved into the risks people take driven by never knowing what and when is enough. Translated into Bazi terms, “Never Enough” is known as a Rob Wealth problem. You know, that pesky little insatiable monster that always wants more more more? So yes, this post can also be known as the Rob Wealth chapter.

KEY EXCERPTS FROM THE PSYCHOLOGY OF MONEY (CHAPTER 3)

“The hardest financial skill is getting the goalpost to stop moving.” This is capitalism at its core. Always, more growth, more money, more! Wanting more is not the problem. The problem happens when you need to take greater and greater amounts of risk to get it.

“Modern capitalism is a pro at two things: generating wealth and generating envy.”

“Social comparison is the problem here.” And let me tell you this, Asian societies have a bigger issue with this point. Because many Asian societies are based on Confusionism where face value and status is so very important.

“There are many things never worth risking, no matter the potential gain.” Sometimes, this drive for more, more, more can cause us to do illegal stuff? Thereby risking our freedom, our independence, our reputation.

Everything mentioned here is equated with the Rob Wealth star in Bazi.

WHAT IS ROB WEALTH?

In Bazi, Rob Wealth can represent our ego. Traditional Bazi interpretations do not like the Rob Wealth. The name itself sounds ‘ick’… someone coming along to rob my wealth.

But as in everything in the universe, where there is bad, there will inevitably be good.

A healthy and well-trained Rob Wealth star is ambitious. It is competitive but in a healthy way. It can also denote strong leadership abilities because of its ability to motivate and inspire others.

But when we say someone has a Rob Wealth problem, this is when the Rob Wealth is exerting its negative influence in the Chart.

Amongst these negative influences are endless comparing, always behaving like everything in life is a combat, emotionally and behaviourally aggressive. And because they are constantly comparing, vulnerable to peer pressure

So, of course, the first type of Chart that is vulnerable to a Rob Wealth problem, would be a naturally ambitious chart that has a Rob Wealth structure or a Rob Wealth profile.

I love working with Rob Wealth clients. They always come with big ambitions and the willingness to work for it. The harder it is, the more amped up they get. There is this natural instinct of wanting to build their own empires!

When the structure is positive or favourable, Rob Wealth structure individuals never shy away from hustling. When it is negative, they might not hustle because too busy comparing. See, Rob Wealth always wants to win. When they think they cannot win, then the only solution is to not play. Which is fine, but the problem is, when they don’t play, they complain.

Rob Wealth individuals are also very charismatic. Attractive people to talk to. Everywhere they go, they know instinctively how to create a nice environment.

And most of all, daring. The harder it is, the more excited they get. As an investor, the more volatile the market, the happier they are. Because apart from making money, what they love is the thrill of overcoming the odds, the thrill of the win!

So with this type of structure or profile, the trick is to always remind them never to bet the house. Because can easily get carried away by their own ‘cleverness’.

In many cases, Rob Wealth traders love to gap down or short the market. Very tenacious. Cannot believe that their strategy won’t work. Sometimes this plays out in their favour, but other times, they end up digging holes to fill up another hole because they cling on very stubbornly to their ideas or strategies.

But what if you are not a Rob Wealth structure or profile? Can the Rob Wealth cause problems too? Potentially…

ROB WEALTH ELSEWHERE IN THE CHART

Even if your Rob Wealth star is not the most dominant in your Chart, you may experience some of its effects, depending on where the Rob Wealth shows up.

If your Rob Wealth shows up on the Heavenly Stem in the Year column, chances are people keep coming to compare with you. Like you’re supposed to be some type of benchmark or something among your friends. It can be very tiring. And it causes a lot of peer pressure.

If the Rob Wealth shows up on the Heavenly Stem in the Month column, you tend to be very competitive at work or in business. Always want to win. This is good for hustling. Need to consistently hustle. If you don’t like to hustle, then this Rob Wealth is of no use to you.

If the Rob Wealth is inside the Day Branch – because no way it can show up on the Stem, right? Rob Wealth is an active star. It doesn’t sit still, so this person is always on the move. Ants in the pants syndrome, can’t stay in one spot for too long. Also likes to be surrounded by people. Enjoys being in situations where there is a noisy and happy atmosphere. You got this in the Chart, you gotta network! If we are interpreting from a relationship perspective, this might cause some problems – but we’re talking money here. ok?

If the Rob Wealth shows up on the Hour Stem which governs our mindset. The comparison is in your head. Usually, when Rob Wealth is on the hour, it is very hard to feel satisfied because the person is always comparing.

It is what it is. We can’t change the chart. How we respond to it is the key. If the always comparing motivates you into action, then great! If the always comparing demotivates you and prevents you from taking action because you think you cannot win.. then it’s not so great.

If the Rob Wealth is found elsewhere in the Chart but nestled inside the branch, it usually indicates low-level competitiveness that is not overt.

And of course, if there are no Rob Wealth inside the Chart at all, then obviously you won’t have a Rob Wealth problem.

KEY LEARNINGS

If you have the Rob Wealth in your Chart and it is prominent, learn to use it well. Don’t allow its negative influences colour your perspective.

And learning when is ‘enough’ is important for all of us. Knowing when is ‘enough’ is not about leaving opportunity and potential on the table for others to pick up. It’s about realizing that at a certain point, an insatiable appetite for more will push you to the point of regret.

This constant thirst and chase for more is draining, exhausting and let’s face it, it’s miserable! It’s the seeds of our scarcity mindset. And here’s the weird part, the more you chase, the more elusive some things become.

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DISCLAIMER:

Disclaimer: Paulynne is NOT a Medical, Legal, Financial advisor or Councilor. She is a Bazi and Feng Shui Consultant who utilises her knowledge of Bazi, Qimendunjia and Feng Shui to look at the energy imprint surrounding events, situations or people. These readings are for ENTERTAINMENT PURPOSES ONLY and should NOT BE TAKEN as absolute proof or concrete evidence or advice. Please treat them as such and enjoy your time on the channel.

THE PSYCHOLOGY OF MONEY WITH BAZI: CHAPTER 2

As a Bazi practitioner whose primary focus is on business and career, I often receive consults from clients with the question, “Do I have business luck? Will I succeed if I start my own business? Do I have investment luck?”

When we get questions like that, the underlying question is… “Will there ever come a time, where everything will miraculously go my way without me having to lift a finger for it.” “Or will there come a time where things fall into place without me making a single change to myself or my activities.” In other words, “tell me, I have dumb luck!”

Now I wouldn’t deny the fact that some people really do have dumb luck. But for every success story you here involving dumb luck, you are not seeing the many failures that surrounded that success. Which is the crux of Chapter 2: Luck and Risk.

KEY EXCERPTS FROM THE PSYCHOLOGY OF MONEY (CHAPTER 2)

“Luck and risk are siblings. They are both the reality that every outcome in life is guided by forces other than individual effort. We can’t anticipate everything.”

A doctor cannot ‘guarantee’ that they can heal you. A lawyer cannot ‘guarantee’ that they will win your case. A Bazi and Feng Shui practitioner also cannot ‘guarantee’ that you will get results.

“Because the world is too complex to allow 100% of your actions to dictate 100% of your outcomes.”

Same as in Feng Shui. If we activate your nobleman sector, you need to do something to connect with the nobleman too!

“Someone else’s failure is often attributed to bad decisions. Our own failures are often chalked up to bad luck.” This is normal, isn’t it?

“Not all success is due to hard work, and not all poverty is due to laziness. Sometimes, there is just the missing factor of leverage.”

“Focus less on specific individuals and case studies and more on broad patterns.”

“The trick when dealing with failure is arranging your financial life in a way that a bad investment does not wipe you out.” Did you know, that the top traders in the world, only win about 40% of their trades? Yes, the media often idolizes those who risked everything on a throw of a dice and won! But we never hear about the millions who did just that and lost! They also never ask them a key question – how many times you wiped out?

DUMB LUCK IN YOUR BAZI CHART

But let’s talk about the Luck portion of the chapter first. Specifically, the presence of Dumb Luck in your Bazi Chart.

The first and most obvious is, we need to have your Indirect Wealth on your Hour Stem.

And the conditions are:

1. Must be the ONLY Wealth star in your Chart

2. Must be FAVOURABLE – which means the Day Master must be a strong Day Master. Weak Day Masters, sorry!

3. Must not be clashed, harmed, punished, or destroyed

You know how hard it is to meet these conditions? But for those who do have, yes, they have a tendency to enjoy windfalls. Regularly wins lottery, win raffles, lucky draws. If you have this in your Chart, good for you. Be grateful, ok? And contribute some back.

And then annually, there is an auxiliary star called the Fortune Virtue which talks about unexpected opportunities or sudden gains.

In 2024, the Fortune Virtue is in the Ox. So if you have the Ox in your Hour Pillar, and even better if it contains your Wealth star, then this year… somehow you find yourself with a bit of the Midas touch where investments are concerned.

In 2025, the Fortune Virtue is in the Tiger. So if you have the Tiger in the hour, time to prep!

The problem with the Fortune Virtue is… success is a lousy teacher. Because it cannot be replicated.

STAYING LUCKY

Staying lucky on the other hand, requires some work. But it’s as simple as this… follow the energy of our charts.

The luckiest people in the world, somehow know how to work with the energy of their charts. Somehow! For the rest of us, a Bazi consult wouldn’t hurt.

I know this is sounding like I’m selling you my consults, but really, if we can decode in advance, the opportunities and threats of the year, and tailor our plans accordingly, the Reward over Risk factor will be more in our favour!

As an example: if this year brings a lot of Wealth energies, which means that you are supposed to be going full throttle ahead… but you insist on keeping your foot off the pedal… how to get results? How to stay lucky?

Another example: if the year brings you opportunities to widen your network, but you insist on staying home, how can a potential nobleman help you if you don’t meet in the first place?

Get my drift?

Yes, this requires work. But infinitely replicable and sustainable.

Another way to achieve sustainability is to create a business or investment style that fits the natural energy of the Chart. If the Chart is naturally risk-averse, then go for growth investing, slow and steady type. If the Chart can handle risk better, then we need to remind the client not to bet everything on a single throw of the dice.

HANDLING RISK

But what about handling risk? To decode that, we need to go back to the fundamentals and look at the 5 Elements.

Each and every one of our chart will have a dominant element. This dominant element – whatever it may be – can be a strength or an advantage for us. If we know how to play it.

But again, following the principles of the Tai Chi, where there is strength, there will be weaknesses.

Our job, as always, is to be aware of these and tilt our perception towards the positive.

DOMINANT WATER IN THE CHART

If Water is the dominant element in your Chart, it brings you gifts of intelligence, wisdom and risk-perception.

People with healthy Water in their Chart tend to be able to assess risk better.

But on the other hand, this same element that showers you with gifts of intelligence and wisdom, also creates an environment where you experience the curse of too much knowledge.

Very good at imagining worst-case scenarios, you get so smart, you think yourself out of doing something.

Where does all these self-imagined fear come from? Emotional-overload. The brain is always thinking, thinking, thinking… until you’re all a-muddled.

If Water is dominant in your Chart, finding strategies to manage your thoughts and emotions is the key to success.

DOMINANT WOOD IN THE CHART

The gifts of Wood – plenty of drive and determination. A strong growth-mindset. Always willing to self-improve.

But what if you don’t control it and it turns negative? Dominant Wood in the Chart creates a fear of losing control.

Or to paraphase, a need for control so strong, that every little thing that is different makes you feel like you are losing control – so you become too afraid to change.

DOMINANT FIRE IN THE CHART

Dominant Fire represents someone with the ability or willingness to change. It’s always easier to change a chart with Fire. No Fire in the Chart? Takes a bit of self-work.

Dominant Fire in the Chart is not afraid to change. They are happy to change along with the world. First adopters of technology are usually those with strong or healthy Fire in their Chart.

But on the dark side, dominant Fire can create a feeling like you are outdated or late to the game. Because Fire represents advancement and illumination. So dominant Fire can cause a warped perception that you are already too late – like you don’t have the latest skillset, don’t know enough, that kind of scenario.

And the solution: Just join in the party! Who cares if you’re late.

DOMINANT EARTH IN THE CHART

Dominant Earth in the Chart imbues the Chart owner with a very solid and stable persona. Very reliable, and therefore, easy to inspire trust.

People somehow feel that they can trust you.

But on the other hand, because Earth is the only non-moving element, dominant Earth in the chart can create a lack of willpower.’

Like, “I want it, but not that badly!”

So what’s the solution? Give yourself a deadline to take action.

DOMINANT METAL IN THE CHART

On the positive spectrum, dominant Metal are great at decision-making. Decisive.

Strong Metal usually wants to win. So on the negative side, strong Metal can also be quite judgemental. Which means that you may find yourself, sometimes making decisions before you even fully consider the situation.

So you refrain from taking risks when you don’t think you can win.

The solution: study first, don’t make snap decisions.

LUCK AND RISK

So what’s the end game for this chapter?

Of course, consciously train yourself to use the positive spectrum of your dominant element

But at the same time, be aware of the pitfalls that the same gifts carry. Find strategies around it.

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THE PSYCHOLOGY OF MONEY WITH BAZI: CHAPTER 1

I read the Psychology of Money by Morgan Housel a few months ago. And as I was reading, the answers to most of the chapters started popping up in my head (because… occupational hazard). So I figured I’d share the relevant chapters. In Chapter 1: No One’s Crazy, the book talks about how our experiences during our formative years can inform on our subconscious relationship with money.

To find that answer in Bazi, we look at the Year Stem. But first…

KEY EXCERPTS FROM THE PSYCHOLOGY OF MONEY (CHAPTER 1)

“People do crazy things with money. But no one’s crazy.” A bold statement, which I happen to agree with.

In Bazi consults, especially, after learning all the technical stuff, the ability to translate the Bazi knowledge into different cultures and learned behaviour is key to delivering value to our clients.

Here’s an excerpt directly from the book:

“People from different generations, raised by different parents, who earned different incomes and held different values, in different parts of the world, born into different economies, experiencing different job markets with different incentives, learn different lessons.”

“What you have experienced is more compelling than you learn second-hand.”

“Every decision people make with money is justified by taking the information they have at the moment and plugging it into your unique mental model of how the world works.”

So let’s pull the answer from the Bazi Chart.

EARLY EXPERIENCE WITH MONEY IN A BAZI CHART

When we look at a Bazi Chart through the lens of a life journey, the Year Pillar represents our early childhood.

These are talking about experiences in our early childhood during our formative years. When we are just absorbing the information or energy field of those around us.

If, as a child, we see our parents thriving and successful, our view of the world will be vastly different from that of another person who grew up watching their parents struggle to make ends meet.

And very often, these so-called ‘lessons’ are buried so deep in our psyche that we are usually unconscious of it. Bazi can help to create this awareness – that potentially, there is a past trauma to unpack.

In Bazi, whenever we need to figure out if something is ‘good’ or ‘no good’, we cannot run away from the principles of ‘favourable or unfavourable’.

In this exercise, what we are looking for is the 10 Gods in the Year Stem and determine if it is favourable or unfavourable. In general, Favourable means good; Unfavourable means not so great.

FRIEND/ROB WEALTH ON YEAR STEM

A favourable Friend star in the year pillar typically indicates someone growing up in a large family. May not be immediate family, the nuclear family may be small, but they experienced growing up with a lot of cousins to play with. Fun!

Unfavourable Friend Star is one of the indicators that the person comes from a poor family. In some cases, it could also mean that this person is likely to be one of the younger ones in the family, and experienced a large communication gap with the rest of the family. So grew up kinda lonely.

If there is a Favourable Rob Wealth Star in the Year, it is an indicator of a Rags-to-Riches story. And the opposite, if there is an Unfavourable Rob Wealth Star in the Year, it is an indicator of a Riches-to-Rags story

Imagine this with me. At a very young age, I watch my family struggle and succeed is very different from watching my family go from bungalow to a tiny house. This experience, colours our world view.

The kid who experienced rags-to-riches would likely grow up more optimistic, with more drive – because there is a behavioural pattern to emulate.

EATING GOD/HURTING OFFICER ON YEAR STEM

If there is a Favourable Eating God in the Year, this person likely comes from an upper middle-class family with parents who had the resources to support their growth. There is potentially inheritance

If the Eating God is Unfavourable, this usually denotes a lack of family support. This person had to start from scratch.

Example: Favourable EG means that if I am smart, my parents had the capacity to pay for my education. Unfavourable EG: night school.

The Hurting Officer in the Year is usually an indicator of someone who needed to hustle and build up his or her own fortune. Because the HO is a hustling star.

Why do I keep saying ‘usually’ or ‘typically’, because these are indicators only. There are other places to check in the Bazi Chart to see if this clue is a firm fact or not. Example: the first luck pillar can also hold a valuable clue.

If the Hurting Officer is favourable, the family background is typically hardworking, middle class, no lack of anything

If the Hurting Officer is unfavourable, there may be a distant relationship with parents. Like the latch-key kid. The parents are too busy working.

DIRECT WEALTH/INDIRECT WEALTH ON YEAR STEM

Favourable Direct Wealth in the chart usually indicates wealth in the family. Whereas a Favourable Indirect Wealth usually indicates a family background that is entrepreneurial.

Unfavourable Direct Wealth is the opposite – a poor family that is always struggling. In fact, it’s the same for the Unfavourable Indirect Wealth as well, it’s an indicator of poverty.

This directly impacts the abundance mindset. Someone with unfavourable Direct Wealth in the Year will likely need more financial security and assurances.

Conversely, someone with a positive Indirect Wealth in the year, growing up in a family that has a strong entrepreneurial culture will be more inclined to walk the entrepreneur path themselves.

DIRECT OFFICER/7 KILLINGS ON YEAR STEM

Favourable DO is an indicator of someone born in a respected and influential family. A family with authority. With a father who was able to assist this person to establish their own business or career

Unfavourable DO will mean the opposite, of course.

7 Killings in the year is an indicator of instability during the early years. If it is Favourable or Positive, then there is a chance the family overcame a lot of challenges to become a powerful family.

If it is unfavourable, then the family usually went through a lot of hardships – not just monetary, but could be health problems or even experiencing accidents.

DIRECT RESOURCE/INDIRECT RESOURCE ON YEAR STEM

Favourable DR is usually an indicator the person comes from a noble family. High class family, may or may not be royalty, but a family with wealth, culture, and what is considered a traditionally good upbringing

Unfavourable Direct Resource still comes from a knowledgeable family, like poor scholars, unable to convert knowledge into money.

A favourable IR usually points at someone whose mom or certain members of the family are the key figures in their family. They had significant impact because they had a certain special skill.

An unfavourable IR typically also indicates the family went through a lot of ups and downs, the family had humble beginnings.

BUT SO WHAT?

I know we’ve done a a fair bit of ‘good’ and ‘bad’ or ‘favourable’ and ‘unfavourable’ in this post. We can’t pick the environment we are born into.

And who’s to say that favourable is always good? Or unfavourable is always bad?

If it is Favourable, good for you, more opportunities. But because life was ‘easier’, perhaps a little less resilient? Maybe?

And if it is Unfavourable… sure, you had less opportunities, you had to work really hard to build a life for yourself. Thank your younger self for having the determination, persistence, and resilience to overcome a disadvantaged upbringing.

And all this decoding of the past can be counter-productive. After all, you can’t change the past, right? What’s happened has happened. Can’t change it. So what’s to do?

MOVING PAST THE PAST

If you have an Unfavourable element on your Year Stem, take steps to detach yourself. Find strategies to overcome the hold that the past negative experience has on you.

If it is Favourable, then start to take steps to take advantage of your blessings.

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AUGUST REN WATER DAY MASTER: RIDE THE WAVE OF EMOTIONS

Having used the power of consistency in July 2024, it’s now time for the Ren Water Day Master to ride a perfect wave of emotions to create growth. Within August 2024’s Bazi Chart, within this swirling vortex of emotions, are waves that the Ren Water Day Master can catch as the Ren Shen (壬申) represents your Friend sitting on Indirect Resource.

The Friend star represents movement, a gathering or swelling of movement (yes, like the swelling of wave). The Indirect Resource represents new trends or emotions. On the positive side, you can ride this wave of change to use the Three Stages to its maximum potential.

But if you catch the wave wrong, do be careful you may find yourself rowing round and round in circles. Friend sitting on Indirect Resource can be pretty hectic. And if you are paddling a canoe in circles, instead of triggering the Three Stages, we accidentally trigger the Five Ghosts. Exhausting!

AUGUST 2024 REN WATER | BUSINESS: TAP INTO THE PSYCHOLOGY OF THE EMOTIONS

A Ren Water Day Master meeting a Ren Water Friend in the month is like the coming together of like-minded individuals working together to start a new movement (Three Stages). Think two rivers merging to create a bigger river. Or many waves coming together to create a tsunami. And the flip side of the picture, many waves coming together to create a whirlpool (Five Ghosts).

This means that in August 2024’s Ren Shen month, you have the potential to meet like-minded individuals who believe in your cause and are willing to work together with you to create growth together.

Alternatively, you could also use the month’s energy tap into the psychology of emotions by using emotion-driven campaigns that resonate, linger and build emotional connections between your audience with your product or service. A good way to use your Indirect Resource is to spend some time researching into the current market sentiments and understanding the core psychology behind the emotions. An even better way to use your Friend over Indirect Resource month is to position your brand as a friend or companion to your target audience.

AUGUST 2024 REN WATER | CAREER AND PERSONAL: A FRIEND IN NEED?

Let’s return to those endless waves of emotions swirling about in the August 2024 Chart. From a career and personal perspective, the Ren Water Day Master may experience an upswell of disgruntled complaints and feelings of dissatisfaction among your colleagues, friends, or family.

Of course, let’s be a good friend in need to lend a sympathetic ear. But do be careful not to over-do it. Else, you risk getting drawn into the drama unnecessarily as well. In fact, it would be advisable to be highly aware of the type of people (and emotions) you are choosing to submerge yourself in.

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AUGUST XIN METAL DAY MASTER: NICHE, DIFFERENTIATION AND FEAR OF JUDGEMENT

July 2024’s Xin Wei gave the Xin Metal Day Master a chance at self-reflection. Following that self-reflection exercise, August 2024’s Ren Shen (壬申) provides the opening for you to exploit your new discovery by creating some niche and differentiation.

What differentiates you? What sets you apart? Do you know your unique selling point? With the support of the Three Stages auxiliary star in the Monkey branch, this is a good window to pull in attention to your differentiation point.

However, because the Monkey also contains the Five Ghosts and Back Poking, your Hurting Officer sitting on Rob Wealth puts the Xin Metal at risk of feeling sensitive to every perceived slight, gossip, scandal and rumour.

To explain, the Hurting Officer represents our need for attention. The Rob Wealth represents our innate human instinct to compare. Both coming together increases our desire to win, to be the number one, to be liked. Yes, the Hurting Officer wants ‘likes’.

But within this scenario, there is opportunity for personal growth, as follows…

AUGUST 2024 XIN METAL | CAREER AND PERSONAL: OVERCOME FEAR OF JUDGEMENT

Fear of judgement is a normal human condition. It’s the invisible spotlight we all carry within us, a magnified self-awareness. But in some of us, this normative fear of judgement is magnified many times above normal. In some, fear of judgement prompts us to hesitate or perhaps even over-prepare. In others, extreme fear of judgement paralyses to the point of stagnation and social anxiety disorder.

Whether it is normal or heightened within us, overcoming this fear of judgement, or at least reducing this hyper-awareness, can go a long way to make life happier.

Conscious use of August 2024’s Ren Shen month can help you create some form of breakthrough to overcome your innate fear of judgement. Why August 2024 in particular? Hurting Officer wants attention. Rob Wealth is the judgement of many. Coming together with the Five Ghosts and Back Poking, a single raised eyebrow can lead you into a barrage of self-recriminations. But this sets the ‘mise en scene’ for exactly the chance to train your brain to overcome this fear of judgement.

It’s a matter of setting practical goals versus projection goals. It’s about taking small practical steps with a goal of achieving a personal breakthrough. It could be as simple as a relatively vulnerable social media post sharing your key learnings from 2024 so far. The objective is not to garner ‘likes’. Please don’t get into the dumps when there are only two likes. The objective is to teach your brain that you will not literally ‘die’ in the face of judgement. It’s also about internalizing the realization that most people are so caught up with their own inner world, that nobody is watching and judging you all the time.

AUGUST 2024 XIN METAL | BUSINESS: FOCUSED CONTENT MARKETING

From a business vantage point, Hurting Officer sitting on Rob Wealth, and producing Direct Wealth creates a scenario that supports focused and niche content marketing. After all, in July 2024, you had done the inner work necessary to align the voice of your business to that of your values as a business owner.

Supported by this new and enhanced voice, now is the time to anchor yourself into your niche by creating a series of focused and targeted content marketing that will resonate with your audience and followers.

Perhaps, a simple exercise in keyword research? What type of keywords resonate with both your brand value and your audience? What are they likely to search?

Gaining insights from Bazi, there are already five generic groups of behaviour that you can target. Feel free to mix and match between two groups (but not too much):

Companion Structures – individualism vs collectivism
Output Structures – lifestyle-driven
Wealth Structures – value-driven
Influence Structures – status-driven
Resource Structures – self-improvement driven

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AUGUST GENG METAL DAY MASTER: INCREASING YOUR VALUE

Of the 10 Day Masters, the Geng Metal is likely to be the most indifferent to the effects of the auxiliary stars in the Monkey. From the vantage point of the Geng Metal Day Master, August 2024’s Ren Shen (壬申) sees your Eating God sitting on Friend star and supported by Indirect Resource.

Eating God sitting on (or being produced by) the Friend star always indicates potential nobleman luck. With this support comes the chance to increase your value.

But why did I say that the Geng Metal Day Master is likely to be aloof to the effects of the auxiliary stars in the Monkey? Because Eating God represents intelligence, while the Friend star represents self-confidence. Coupled together, there is a high chance that you will find yourself more willing to march to the beat of your own drums.

However, are there any possibilities of a negative blowback? Just be careful of stress eating.

AUGUST 2024 GENG METAL | BUSINESS: SELL THE LIFESTYLE

Both the Eating God and Friend star represent lifestyle. Like the property developer that puts up wholesome pictures of happy families in their sales brochures, August 2024’s Ren Shen month is giving the Geng Metal Day Master a chance to sell the lifestyle related to your product or service.

If you had used July’s energy to study your competitors, you would have found gaps in your competitors’ strategies to exploit. Differentiations between the your product or service positioning can be further amplified by using lifestyle as a storytelling vehicle.

AUGUST 2024 GENG METAL | CAREER AND PERSONAL DEVELOPMENT: DEBUT YOUR SPECIAL SKILL

All of us has a special skill. Something that we are particularly good at. For some, it could be a very specialized skill, for others, it may be fairly common but still high value. A simple example would be the ability to produce good food. There are plenty of good cooks in this world, billions in fact, but still food videos are the most popular on YouTube.

But that’s just an example. What I’m getting at is that August 2024’s Ren Shen month is bringing you the confidence (Friend star) to reveal your creativity and special skill (Eating God) to the world. The best outcome, of course, would be if you manage to even monetize that skill.

Back to the example of our billions of good cooks. A career professional with a penchant for baking might have a lucrative side business accepting orders from colleagues and friends.

So with the support of your Friend star, it’s really now time to debut that special skill of yours.

But if the above does not appeal… then start making lunch or dinner appointments with friends and professional contacts. Share meals together, maybe even indulge in a little gossip, but build that relationship by leveraging on the law of reciprocity.

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AUGUST JI EARTH DAY MASTER: PART OF THE SOLUTION OR PART OF THE PROBLEM?

For the Ji Earth Day Masters, the energies of August 2024’s Ren Shen (壬申) month offers a simple choice – are you going to be part of the solution, or part of the problem?

If you had been mindful of the impact of your contribution in July 2024, logically, productivity would be on the uptick in August.

On the positive spectrum, if you have decided to be a part of the solution, then the Three Stages available in the Monkey, is waiting to support you.

But, on the other hand, if you have decided to be a part of the problem, then there is a high possibility of triggering the Five Ghost and Back Poking.

AUGUST 2024 JI EARTH | BUSINESS: INCREASE TRANSACTIONS

This would be a good time to focus your marketing efforts to create innovative new ways for your existing clientele or followers to interact with you. Because August 2024 sees your Output star producing your Direct Wealth. The Direct Wealth represents actual transactions or sales. Therefore, any initiative to encourage repeat business would fit. The goal is to build on your existing customer base and deepen your relationship with them.

Let’s take a simple example. Let’s say you’ve got an online store on Shopee. An example of this idea would be to create a special promotion ticket to encourage repeat purchases.

Alternatively, you could also use the month’s energy to get down to the brass tacks and address customers complaints and reviews (Five Ghosts and Back Poking).

AUGUST 2024 JI EARTH | CAREER AND PERSONAL: LET’S BE PART OF THE SOLUTION

From a career and personal perspective, August 2024 is a time for the Ji Earth Day Master to increase your value to your organization (Direct Officer) through your ability to get things done (Direct Wealth).

Because the Direct Wealth is a productivity star, you’d probably end up with the bulk of the work anyway. Without mindful managing of the energy, August 2024 may see you doing all the work, and complaining about it to all and sundry.

A positive (albeit harder) use of the energy would be to use your Rob Wealth leadership support. Create an enthusiastic and high energy environment around you. Complement that by using your Hurting Officer to motivate, and your Direct Wealth to delegate. In short, increase productivity within your organization or home, and thereby increasing your reputation as a valued contributor.

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AUGUST WU EARTH DAY MASTER: CREATE SOME URGENCY

In July, one of the recommendations for the Wu Earth Day Master was to find a platform that can help amplify your reach or your voice. Because in August 2024’s Ren Shen (壬申) month, the Wu Earth Day Master is literally the bulwark against the storm of emotions.

Of the 10 Day Masters, the Wu Earth is the best positioned to capitalize on the whirlpool of emotions displayed in the August 2024 Bazi Chart. One of the Auxiliary Stars in the Monkey is the Five Ghosts, which is literally fear, suspicions, and emotions. Because the Ren Shen represents the Indirect Wealth sitting on Eating God for the Wu Earth Day Master, you are in the position to spot the opportunities hidden beneath the waves of emotions.

On the positive spectrum, if this Indirect Wealth is favourable to you, this will augment your ability to close deals and take advantage of short-term resources or opportunities to realize profits and gains.

But where there are gains, there will be risks. So what could be the risks in a month when your Output (Eating God) produces your Wealth star (Indirect Wealth)? For one, this formation, when uncontrolled, can be quite impulsive. Adding this within the context of your 7 Killings year, this induces an extravagant devil-may-care attitude that lacks the attention-span for details, and a tendency to go for short-cuts.

AUGUST 2024 WU EARTH | BUSINESS: CREATE URGENCY

If you had taken advantage of July 2024’s energy to piggyback on a larger platform, your enhanced reach can now potentially attract new resources your way. This need not be confined to mere investors or dollars and cents. It could be resources in the form of contacts, knowledge, guidance or any form of resource that can enhance your existing business. Supported by your Friend star, August would be a great month to ink the deal on any potential partnerships or collaborations.

A note of caution here: because the Monkey also has a number of compliance or legal-related stars. Make sure to double check any documentations before you put in your John Hancock, please.

Additionally, still from a business perspective, this particular configuration is also supportive of short-term sales that takes advantage of the market’s fear of missing out. An example would be stock clearance sales to move old inventory and generate quick cash.

AUGUST 2024 WU EARTH | CAREER AND PERSONAL: PUT ON THE ENTREPRENEUR HAT

The Indirect Wealth also governs stock market (or crypto market) opportunities. If you are already a trader, you would be looking at stock charts as a matter of course. But August 2024’s energy magnifies your entrepreneurial instincts. With that, investing some time on researching potential new investments or trades, would be a good use of the month’s energies.

If, on the other hand, you are not yet an investor or trader but you have been curious about this new ‘dream job’ of Period 9, why not use August to do some research?

But what if you are not looking at all to invest or trade because too much capitalism makes your teeth hurt, then simply dedicate some time to strategizing and planning. This can be either in a personal capacity (i.e: strategizing and planning for the final quarter of 2024), or contributing your strategy and planning abilities to your organization. If nothing else, this will pave the path to make your upcoming Direct Wealth month easier in September.

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AUGUST DING FIRE DAY MASTER: SUPPORT AND UPLIFT OTHERS

For the Ding Fire Day Master, August 2024’s Ren Shen (壬申) puts you in the position of a beacon of hope. Like a light house standing tall amidst a storm of emotions, the Ding Fire Day Master needs to radiate hope of stable land ahead, and potentially guiding lost travellers to safety.

As a Ding Fire Day Master, the Ren Shen (壬申) represents your rooted Direct Officer sitting on Direct Wealth, and further supported by your Hurting Officer. This Direct Officer is producing your Direct Resource, which augurs well for any activity related to reputation-building. But more, with the Three Stages in the Monkey branch in 2024, the Ding Fire Day Master is best positioned to leverage on the Three Stages. Simply for the fact that the Ren Water on the Heavenly Stem also combines with the Day Master.

With this comes the potential to earn a reputation as the standard bearer within your field of expertise. Someone who embodies excellence (Direct Wealth), leadership (Direct Officer), and innovation (Hurting Officer). Of course, I know it’s impossible to attain that within a month. Reputation building is, after all, a marathon and not a sprint. Let’s consider August 2024 as the start.

AUGUST 2024 DING FIRE | CAREER AND PERSONAL: WHAT’S YOUR METAPHORICAL FLAG?

If we’re going to become a flag bearer for our industry, first we need to identify our metaphorical flag. What do you stand for? What are your values? Who are you as a leader? Are you one who serves? Or who expects to be served?

Once that metaphorical flag has been identified, there must also be a conscious effort consistently display those attributes. The Ding Fire Day Master is supposed to be the beacon of hope in August. Uplift others. Guide, coach, mentor consistently. Consistency is the key here, because it is the one trait that is shared between the Direct Officer and Direct Wealth.

In order to take advantage of the Three Stages, you also need to be visible and accessible. Consistently visible and accessible. Somehow, you are always there, ready to pitch in, volunteer to join working committees or project teams.

To avoid triggering the Five Ghosts and Back Poking, volunteer for committees that resonates with your expertise, where you can contribute real value. So peek behind the organizational curtain and seek for ongoing projects that resonate with your brand.

AUGUST 2024 DING FIRE | BUSINESS: MARKET YOUR FRAMEWORK OR PROCESS

Direct Officer being produced by Direct Wealth is literally your product or service process map. Therefore, in August 2024, the Ding Fire business owner can consider placing more emphasis on your success framework or process in your marketing activities. For example, you could stress on quality control or the production process.

Alternatively, if you are service provider, you could market your process map or framework through which you help your clients achieve breakthroughs and growth. An example: “You lost? I sell you a map!”

AUGUST 2024 DING FIRE | BUSINESS, CAREER AND PERSONAL: GET YOUR STATUTORIES ORGANIZED

If the above recommendations do not appeal to you, then at the very least, get your statutory documents and affair organized and in order.

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AUGUST BING FIRE DAY MASTER: FULL POWER!

Power up, Bing Fire Day Masters, your 7 Killings month arrives. After spending a month polishing your work in July, it’s now time to unleash it on to the world. From the perspective of the Bing Fire Day Master, the August 2024’s Ren Shen (壬申) month sees your 7 Killings sitting on Indirect Wealth and supported by your Eating God.

When two aggressive and expansive energies come together, should you take action, the impact will be there. But as always in the principles of the Yin and Yang, where there is the potential for strong positive impact, there will also be risks of a negative impact.

FIRST THE BAD NEWS…

So let’s get the bad news out of the way first, shall we? 7 Killings sitting on Indirect Wealth can spell a potential hit to your reputation. In other words, with the Three Stages, instead of becoming famous, you accidentally became ‘infamous’. This risk is magnified by the fact that 2024 is an Indirect Resource year for the Bing Fire Day Masters. When your 7 Killings (month) produces your Indirect Resource (2024), it does magnetize gossip, haters and petty people. In other words, there is a risk to become a victim of envy.

There is also a possibility of running into financial difficulties. This risk can be easily managed because the financial difficulties spelled out there are frequently caused by greed and poor impulse control. To explain: within the context of the Ren Shen, your Indirect Wealth (representing profits and gains) is producing the 7 Killings (representing challenges and problems). This could mean that potentially your investments are running into problems and you either need to fix your strategy or know when to cut your losses. For some business owners, this could also warn of problems caused by your new side business.

… NOW THE GOOD NEWS

Conservative and risk-averse Bazi interpretations would typically advice to lay low for a month. But such a waste of a month where you could potentially make a big impact. Because on the positive spectrum, the Indirect Wealth can also represent vision, while the 7 Killings represent courage. If nothing else, you can use this power to inspire others to take action, to create infectious enthusiasm and gain recognition through your ability to infuse others with the courage to make the necessary changes to their lives.

A caution though, while you are going full steam ahead, do keep an eye on compliance-related issues. Based on this combination, the Bing Fire Day Master does run a high risk of triggering compliance issues.

AUGUST 2024 BING FIRE | BUSINESS: OUTSOURCE PROBLEM-SOLVING

7 Killings on the Heavenly Stem, being produced by Indirect Wealth in the branches is literally called “throwing money at problems.” In other words, outsource problem-solving. Let someone better equipped handle the obstacles for you while you focus on what truly matters.

AUGUST 2024 BING FIRE | BUSINESS: LAUNCH SOMETHING CUTTING-EDGE AND INNOVATIVE

7 Killings sitting on Indirect Wealth is expansive, aggressive and propulsive. We can’t avoid the fact that the Monkey branch in 2024 carries the Three Stages, Five Ghost and Back Poking. A positive use of these energy (albeit potentially negative) would be to do something that gets the market talking. So if you are ready, August 2024 would be the month to launch something cutting-edge and innovative.

Note: If you are not ready to launch anything, please don’t feel pressured to do so. There are other uses for this energy.

AUGUST 2024 BING FIRE | CAREER: LEAD A NEW PROJECT

For career professionals, August 2024 would be a good month to use the courage of your 7 Killings to take on a new project, to tackle the hard problems, to empower and lead others onto a new path.